
Responsible for the execution of over 15 monthly digital marketing campaigns, producing high-impact graphics for social media (e.g., Instagram, LinkedIn) and email headers that adhered strictly to client brand guidelines. Successfully assisted senior staff in three major brand identity projects (logo, typography, color palettes) and managed the final production and quality control of various print collateral, demonstrating advanced proficiency across the Adobe Creative Suite (Illustrator, Photoshop, InDesign).
Contributed to enhancing the company’s web presence by designing and optimizing over 50 unique web assets (icons, illustrations, CTAs) for the main website, which helped increase key page click-through rates by 10%. Standardized internal communication by developing professional templates for company newsletters and presentations. Gained foundational exposure to UX/UI design by creating visual components and low-fidelity wireframes in support of the Product team's new feature launches.
Diploma in Advertising & Graphic Design