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The primary challenge was to launch a compelling digital and print campaign for the specialty chili sauce brand, OKAZU, under the tagline "HUGE FLAVOUR." The goal was to overcome consumer hesitation regarding premium condiments by vividly communicating the product’s quality, versatility, and ability to transform everyday meals into memorable experiences. The campaign needed to be visually rich and adaptable across social media, e-commerce, and printed promotional materials.
We executed a complete campaign design centered on high-impact, appetising photography and a vibrant, warm color palette that reflects the spice and flavour of the product. Key solutions included designing a flexible modular system for social media carousels and recipe cards, developing mood boards (as shown) and photo shoot plans, and creating visually appealing e-commerce assets. The final solution involved detailed image manipulation and color correction to ensure the food photography looked rich and appealing across all digital and print platforms.
The design choices were rooted in optimizing the emotional connection between the product and the consumer. The close-up, sensory photography (like the main hero image) aimed to evoke taste and texture, driving immediate desire. The rationale focused on clear, benefit-driven messaging ("From everyday to unforgettable") combined with strong visual calls-to-action, ensuring that the "HUGE FLAVOUR" concept was the central, unforgettable takeaway for the audience.